Case study · System Integration
A German B2B startup
Machine manufacturers needed branded customer portals. We built one platform where every client gets their own look — on a single codebase.
The mess we walked into
A B2B startup digitizing after-sales support for machine manufacturers had outgrown off-the-shelf software. Every manufacturer portal looked the same, which hurt their clients' brands — and asset management, e-commerce, customer service and monitoring lived in separate tools that didn't talk to each other.
What we did
- Built a new web platform combining asset management, e-commerce, service and monitoring
- Theming and customization engine — each manufacturer gets a portal in their own brand
- Open, API-first architecture for external integrations
- One codebase serving all clients instead of per-client forks
Before / after
Portal branding one look for everyone fully customizable per client
Architecture closed box open, API-first
Tooling four separate applications one integrated platform
Client onboarding weeks days
← All case studies"Every manufacturer finally gets a portal that feels like their own product — and we maintain one codebase, not twenty."
CTO, B2B platform startup, Germany
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